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Step-by-step guides to help you create and manage your gigs

Ticket Setup

Clear ticket structures and a realistic inventory approach make it easier for supporters to understand and support your event.

When supporters reach your ticketing page, they should be able to make a decision quickly and confidently. If ticket options are confusing or overly complicated, people are more likely to delay their decision or abandon the booking process altogether.

As you set up your tickets, focus on clarity first.

Supporters should understand:

  • What each ticket includes
  • Who each ticket is intended for
  • Any important restrictions or benefits
  • Why different ticket options exist

A simple ticket structure is often more effective than a complicated one. Start with the essentials and only introduce additional ticket types if they genuinely improve the attendee experience.

The goal isn't to offer every possible option. It's to help the right people choose the right ticket with confidence.