Supporters aren’t just attendees — they also help build momentum around your gig.

Keeping supporters informed throughout the journey helps strengthen trust, encourages sharing and reinforces confidence in the event you’re creating.

Through your organiser dashboard, you’ll be able to touch base with the people who have already shown interest in your event. 

This allows you to:

• Share campaign milestones and progress.
• Announce new ticket releases or additional ticket types.
• Confirm venue details and logistical information.
• Introduce new performers, speakers or programme elements.
• Build anticipation as the event approaches.
• Send important reminders closer to event day.

Supporters generally appreciate updates that are timely, relevant and genuinely useful. Frequent communication isn’t necessarily better — what matters is that each update provides value. 

Examples of effective updates include:

• “We’ve reached 50% of our ticket goal.”
• “Our venue has now been confirmed.”
• “A new guest performer has joined the programme.”
• “Only a limited number of early release tickets remain.”
• “Here’s what to expect when you arrive on event day.”

Regular communication helps supporters feel involved in the journey rather than disconnected from it.

As a general guideline, ask yourself:

• Does this update help supporters make better decisions?
• Does it increase confidence in the event?
• Would attendees appreciate knowing this information?

If the answer is yes, it’s probably worth sharing.

Thoughtful communication doesn’t just support ticket sales — it helps build trust, creates excitement and contributes to a stronger overall event experience.