You don’t need every detail finalised before creating your first campaign, but having a clear direction will make the process significantly easier.

Before getting started, consider preparing:

• A clear event concept
• An understanding of your intended audience
• A realistic ticket goal
• A venue strategy
• Basic promotional materials
• A plan for securing early bookings

Many campaigns succeed because organisers have thought through these fundamentals before launching publicly.

The next section covers planning your gig in greater detail, including setting goals, choosing venues and building early momentum.