Your ticket goal represents the minimum number of tickets needed for your event to proceed.

One of the most common mistakes organisers make is setting goals based on aspiration rather than practicality.

Your ticket goal should reflect what you realistically believe you can achieve.

If your ticket goal is set too high:

• Campaign progress may feel slow.
• Supporters may hesitate if confirmation appears unlikely.
• Building momentum becomes more challenging.

A more effective approach is to:

• Start with a goal you’re confident you can realistically reach
• Consider if your event remains viable at that attendance level
• Focus on confirming first
• Continue growing ticket sales after confirmation

Remember that your goal does not need to match venue capacity.

Once your campaign confirms, ticket sales can continue until the event date or until tickets sell out.

Once your campaign confirms, you can:

• Continue selling tickets
• Add additional ticket quantities
• Introduce new ticket tiers if needed

Many organisers find it more effective to confirm early and continue growing afterwards.

Key takeaway:

Choose a ticket goal that reflects a realistic event plan, rather than an ideal outcome. Your ticket goal represents the minimum attendance needed for your event to be viable.