Running a demand-first gig is simple
Instead of committing upfront and hoping tickets sell, you launch your gig as a demand-first campaign. Supporters show demand first by booking tickets. When your ticket goal is met, the gig confirms and payments process automatically.
Here’s how demand-first gigs work
1. Launch Your Gig
Create your gig page with the details. You’ll set:
Your ticket goal
Campaign duration
Event date and details
Ticket types and price
Your gig goes live as a demand-first campaign, where supporters can book tickets to show support.
2. Supporters Book Tickets
Supporters reserve tickets to show they want your gig to happen. At this stage:
Supporters enter payment details
No one is charged yet
Bookings count toward your ticket goal
This proves real demand before anything is confirmed.
3. Hit Your Goal → Gig Confirms
If you reach your ticket goal before the campaign ends:
The gig automatically confirms
Supporter payments process automatically
E-tickets are issued automatically
The event is officially on. You can now proceed with full confidence that demand exists and continue to sell tickets.
If the Goal Isn’t Met
If the ticket goal isn’t reached before the campaign deadline:
- The gig simply doesn't go ahead
- Supporters are not charged
- Supporters are informed automatically
No overhead stress. No cancellation stress. No financial loss. With Gigstarters, you confirm demand first and commit only when the support is real.
Run gigs backed by real demand
Ready to launch? Start a gig and see how much demand is out there. For free.