The earliest stage of your campaign can have a significant influence on how supporters perceive it.

People are often reassured when they see that others are already supporting an event.

Early momentum may come from:

• Existing audiences
• Community groups
• Previous attendees
• Social media followers
• Email subscribers
• Friends and family

You don’t necessarily need a large audience to confirm successfully.

What matters is having a plan to reach the people most likely to support your event first.

Many organisers find it helpful to think about where their initial bookings will come from before they launch publicly.

Key takeaway:

Planning how you’ll secure your first supporters can help build confidence and encourage wider participation.