Every campaign has three key elements:

• A campaign start date
• A campaign end date
• A ticket goal

Together, these determine how long supporters have to book tickets and what needs to happen for your event to confirm.

If your ticket goal is reached at any point before the campaign ends:

• Your event automatically confirms
• Supporter payments are processed
• Ticket sales can continue until the event date

If your campaign reaches its end date without meeting the ticket goal:

• The event does not proceed
• Supporters are not charged
• No organiser payout is created

Understanding these three elements early will help you make more realistic planning decisions.

Campaign Start Date

Publishing your gig doesn’t mean your campaign has to begin immediately.

You can choose a future campaign start date, giving yourself time to prepare promotional activities before supporters begin discovering your event.

When your campaign does begin, the first few days often matter more than organisers expect. Strong early momentum can encourage additional bookings and build confidence among potential supporters who are considering whether to participate.

Think about whether you already have an audience ready to support your event or whether you’ll need time to build awareness before launching.

Campaign End Date

Think of this as your target deadline. This is the date you’ll need to reach your ticket goal to officially confirm your gig. 

If you hit your goal early, your event will confirm on the day your ticket goal is reached.

Campaign Duration

Campaigns can run for a minimum of 1 day and a maximum of 60 days.

The right duration depends on how you plan to promote your event.

As a general guide:

• 1–2 weeks can work well if you already have an engaged audience ready to support your event.
• 3–4 weeks provides additional time to build momentum and reach new supporters.
• 30+ days may be useful if you’re introducing something new and need more time to generate awareness.

Longer campaigns aren’t always better.

Campaigns that run for too long can lose urgency, while campaigns that are too short may not provide enough time to build traction.

Choose a timeline that gives you enough room to promote effectively while maintaining momentum.