As your campaign evolves, you may decide to introduce additional ticket types.

This can be useful when:

• Demand exceeds expectations
• You want to offer upgraded experiences
• You wish to introduce new pricing options
• You need to accommodate different attendee preferences

Examples might include:

• VIP experiences
• Group packages
• Last-release tickets
• Special access opportunities

Before creating a new ticket type, consider whether it genuinely adds value or clarity for supporters.

Too many ticket options can make decision-making more difficult, particularly if the differences between them aren’t obvious.

When introducing new ticket types:

• Use clear and descriptive names
• Explain what is included
• Highlight any differences from existing tickets
• Ensure your operational plans can support the additional offering

The strongest ticket structures tend to balance flexibility with simplicity.

Supporters should feel confident choosing the option that suits them best without needing to compare an overwhelming number of variations.