Add-ons allow supporters to personalise their experience by purchasing optional extras alongside their tickets.

As your campaign progresses, you may identify new opportunities to enhance your event through additional offerings.

Examples might include:

• Merchandise
• Food and beverage packages
• Exclusive experiences
• Parking passes
• Premium upgrades

Before introducing new add-ons, ask yourself whether they genuinely complement the event experience.

The most successful add-ons tend to be:

• Easy to understand
• Relevant to the event
• Straightforward to fulfil operationally
• Valuable from the supporter’s perspective

Add-ons should enhance the attendee experience rather than complicate the booking process.

A small number of thoughtfully designed add-ons often performs better than a large catalogue of loosely connected options.

As with every aspect of your campaign, clarity matters. Supporters should understand exactly what they are purchasing and how it fits into their overall event experience.