Add-ons are optional extras that supporters can purchase alongside their ticket.

Used thoughtfully, add-ons can enhance the event experience while creating additional value for both attendees and organisers.

The most effective add-ons tend to be simple, relevant and easy to understand. Focus on things that genuinely complement the event rather than introducing unnecessary complexity during checkout.

Common examples include:

• Merchandise
• Food and beverage packages
• VIP upgrades
• Workshop materials
• Parking passes
• Exclusive experiences

When creating an add-on, make sure supporters understand exactly what they’re purchasing.

Clearly describe:

• What the add-on includes
• How it will be redeemed or collected
• Whether any restrictions apply

For example:

Name: Wine Upgrade
Description: Two glasses of wine (choice of red or white), redeemable during the event.
Price: $35.00

If supporters need to stop and decipher what an add-on means, it’s probably too complicated.

The best add-ons feel like natural extensions of the event experience rather than separate products competing for attention.