Timing influences how effectively you can build awareness and maintain momentum.

Campaigns that are too short may not provide enough opportunity for supporters to discover your event.

Campaigns that are too long can lose urgency.

When planning your timeline, think about:

• How quickly you can begin promoting
• Whether you already have an audience
• How much awareness needs to be built
• How much preparation time you’ll need if your campaign confirms

As a general guide:

• Existing audiences may respond well to shorter campaigns.
• New organisers may benefit from allowing additional time to build awareness.
• Focused campaigns often maintain stronger momentum than extended ones.

You’ll also need to consider the timing of the event itself.

After a campaign ends, organisers still need time to prepare venues, coordinate suppliers and communicate with supporters.

Key takeaway:

Choose a timeline that gives you enough opportunity to build momentum while maintaining a sense of focus and urgency.