Every gig on Gigstarters begins as a campaign.

Understanding the difference between a campaign and a confirmed event is important because each stage operates differently.

Campaign

A campaign is the demand-validation stage of your event.

During this period:

• Your gig is publicly visible.
• Supporters can reserve tickets.
• Progress is measured against your ticket goal.
• Supporters provide payment details, but they are not charged.

Campaigns remain active until either:

• The ticket goal is reached, or
• The campaign reaches its scheduled end date.

Event

Once your ticket goal is achieved, your campaign automatically becomes a confirmed event.

At this stage:

• Supporters are charged.
• Tickets are issued.
• Ticket sales continue.
• Your focus shifts from validating demand to delivering the event experience.

Understanding where your gig sits in this journey will help you make better decisions throughout the planning process.

Key takeaway:

Campaigns help you measure demand. Confirmed events focus on delivering the experience you’ve promised supporters.