Launch gigs backed by real demand

Gigs go ahead only when ticket goals are met

Start Gigs with Real Demand

Gigstarters uses a crowdfunding-style ticketing model to help organisers test real demand before committing to the cost of putting on an event. This is for you if...

You’re tired of losing money because tickets didn’t sell

You want proof of demand before committing to venues, artists or upfront costs.

You want to run niche or experimental gigs with confidence

Traditional ticketing forces you to commit before knowing if people will show up. Venues get booked, artists get paid, and money gets spent — all before demand is proven. There is a smarter way to ticket your event.

Gigstarters vs Traditional Ticketing

A Smarter Way to Ticket Events

Feature	Gigstarters	Eventbrite
How You Launch	Reach your sales target first. Then run the event.	Launch the event first. Then see if people buy tickets.
Upfront Risk	Lower your risk. You run the event only after you hit your ticket target.	You take all risk. You launch the event first, then try sell tickets.
When Fans Pay	Only when the gig is confirmed.	They pay immediately when they book.
If You Don't Sell Enough Tickets	No charges. The campaign simply ends.	You pay ticketing fees and absorb losses.
Know Your Demand	See if people want your gig before you commit.	See actual sales only after event launch.

How demand-first gigs work

1. Launch your gig as a campaign

2. Supporters book tickets to show support (no charge yet)

3. Hit your goal

The gig confirms and tickets process automatically
Miss your goal and the gig doesn’t run — no one pays

Run gigs backed by real demand — not guesswork.

Why Demand-first Changes Everything

Demand-first gigs confirm only when real supporters show up. This means you commit only when demand is real.

Commit first

Book venues and artists before knowing demand
Spend upfront hoping tickets sell
Carry all the financial risk yourself
Cancel late due to poor sales — or run at a loss

Demand first

Measure real demand before committing
Confirm only when your goal is met
Payments processed automatically on confirmation
Zero demand = zero loss

Before

Spend money first, then hope to sell

After

Confirm demand first, then commit

What this unlocks for organisers

Less risk, no upfront costs

Lower financial stress

Freedom to test ideas

Confidence to run niche or experimental gigs

Move forward with confidence, backed by real demand.

Why organisers are switching to demand-first

“Knowing demand beforehand changed everything with our themed nights. We no longer overcommit to inventory and manpower.“

“For DIY gigs, this is a game changer. We stopped losing money on shows that shouldn’t have gone ahead.“

“We used to have to take a chance on the acts to bring in. Now we go ahead only when it makes sense. This alone has saved us thousands of dollars!“

Start gigs risk-free.

Start a gig with no risk and zero cost. Move forward only the demand is real.

START NOW FOR FREE

Everything You Need to Succeed

Looking for professional tools, lower risk or fair pricing? Better events start here.

Learn how demand-first gigs reduces your event risk.

Organiser Benefits

See how we can help you succeed and grow.

Pro Tools & Features Included

Get all the tools you need for free from day one.

Free to start, free to launch. Pay nothing unless your gig confirms.