Running demand-first gigs is simple
Instead of committing upfront and hoping tickets sell, you launch your gig as a demand-first campaign. Supporters show demand first by booking tickets. When your ticket goal is met, the gig confirms and payments process automatically.
Here’s How Demand-first Gigs Work
1. Launch your campaign
Create your event page and set campaign details.
Your ticket goal
Campaign duration
Event date and details
Ticket types and price
Your gig goes live as a demand-first campaign, where supporters can book tickets to show support.
2. Supporters book tickets
Supporters reserve tickets to show they want your gig to happen.
Supporters enter payment details.
No one is charged yet.
Bookings count toward your ticket goal.
This proves real demand before you confirm the venue, artist or any upfront cost.
3. Hit your goal
Reach your ticket goal before the campaign ends and the event confirms.
The event automatically confirms.
Supporter payments process automatically.
Tickets are issued automatically.
The event is officially on. You move ahead with full confidence and continue to selling tickets to event date.
If the Goal Isn’t Met
If the ticket goal isn’t reached before the campaign deadline:
- The gig simply doesn't go ahead
- Supporters are not charged
- Supporters are informed automatically
No overhead stress. No cancellation stress. No financial loss. With Gigstarters, you confirm demand first and commit only when the support is real.
Run gigs backed by real demand
Ready to launch? Start a gig and see how much demand is out there. For free.