Organiser Spotlight
Spotlight: Inside the Underground Music Collective Shaking Up the Local Nightlife Scene
18 August 2026 · Gigstarters Team
They have run 38 nights in three years without a single paid ad. We asked how.
How do you decide what to book?
We book people we would go and watch on a night off. That sounds glib, but it is the only filter that has never failed us.
What does your promotion actually look like?
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One announcement, one artist-led post each, and a list email. Everything else is people telling each other.
What would you tell someone starting now?
Do not start with a big room. Sell out something small four times and you will have an audience that follows you anywhere.
LOREM IPSUM“The room being full is not the goal. The same faces coming back is the goal.”
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